About

About Hichem Refes

25 years in ICT. Deputy Director at one of Africa's largest telcos. A graduate of the University of Wales in Business Administration. Then I walked away to build the AI infrastructure I wished existed.

Today I run two businesses powered by 50 autonomous AI agents that handle operations, content, research, engineering, and intelligence around the clock, without supervision. This is the story of how that happened.

25 Years ICT CTIO Digital Fennec Founder Allwebzone Builder of Ayla OS

The Journey

From Telecoms to AI Infrastructure

Career timeline: Telecoms to Digital Fennec to Allwebzone to Ayla OS

Telecoms & ICT Digital Fennec Allwebzone Ayla OS

Hichem Refes and Cortana, builder and AI partner

The Story

Most people who go into online business start from nothing.

I started from 25 years inside the machine.

25 years in ICT. Technical roles first, then VAS Manager, then Deputy Director at Ooredoo Algerie, one of the largest telcos on the continent. A graduate of the University of Wales in Business Administration along the way. I learned how big organizations actually move, where they stall, and what it really costs when you run on bureaucracy instead of clarity.

Then I walked away.

Not because it failed. Because I found a different problem, one worth solving. The question that kept me up: what happens when you give a single builder access to AI agents that can do the work of an entire team?

That question became Ayla OS: an AI operating system running 50 autonomous agents across two businesses. Content, research, operations, engineering, intelligence gathering. All autonomous. All monitored. All in production.

What I Do

What I actually build now

I run two things today. Both on purpose.

Enterprise

CTIO of Digital Fennec

I lead a software and technology consultancy based in Algiers. We work with enterprises, mobile operators, telco, and games. The work is technical and strategic, built on the same discipline those 25 years drilled into me.

AI Agency

Founder of Allwebzone

I run an AI agency that builds and sells practical AI products and services: info products, B2B training, consulting, and ready-to-deploy AI packages. No community hype. No vague coaching. Concrete systems that ship.

These aren't separate careers. They are the same thinking applied at different scales. Big organizations need clarity to execute. So does the professional trying to leave the 9-to-5 and build something real on their own terms. Different tools, same core logic.

Why AI

Why AI automation, and why now

I am not here to evangelize AI. I am a systems person who noticed something: AI has finally made it possible for one person to build and run what used to require a team. That changes the math on going independent.

Most coaches sell motivation. I'd rather build you infrastructure.

"Small systems beat big intentions."

That is what everything at Allwebzone comes back to. AI workflows that actually run. Packaged services clients can buy and deploy. Training that builds real capability, not dependency. The point isn't selling dreams. It's delivering infrastructure.

Ayla OS with AI agents orchestrating business operations

Hichem writing in his study, clarity over complexity

Philosophy

What I believe about building online

I won't pretend there's a secret formula. The blueprint is boring: know your audience, solve a real problem, build consistent systems, iterate on feedback.

The hard part was never strategy. It's clarity. Figuring out which problem is actually yours to solve, who you are really serving, and which numbers matter versus which ones just feel busy.

That's what 25 years of ICT work gave me that most coaches don't carry: a high tolerance for complexity, and a trained eye for what to cut.

"Build freedom safely."

Not blowing up your career. Just building alongside it until the new thing can stand on its own. No reckless pivots, no manufactured urgency.

Work Together

Work with me

Business or professional that needs AI implemented, not just pitched to you, but actually built and running? That is Allwebzone.

Enterprise that needs technology leadership with a commercial edge? That is Digital Fennec.

Not sure which fits? Start with a conversation. No pitch deck, no hard sell. Just two people figuring out if there's a fit.

Get in Touch Get the Free Blueprint

Hichem Refes extending a handshake, let's work together