About Hichem Refes — 20 Years in Telecoms to AI Automation

Most people who go into online business start from nothing.

I started from twenty years inside the machine.

Two decades in ICT — technical roles first, then VAS Manager, then Deputy Director at Ooredoo Algerie, one of the largest telcos on the continent. An MBA from the University of Wales along the way. I learned how big organizations actually move, where they stall, and what it really costs when you're running on bureaucracy instead of clarity.

Then I walked away.

Not because it failed. Because I found a different problem — one worth solving.

What I Do

What I actually build now

I run two things today. Both on purpose.

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CTIO of Digital Fennec

I lead a software and technology consultancy based in Algiers. We work with enterprises, mobile operators, telco, and games. The work is technical and strategic, built on the same discipline those 20 years drilled into me.

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Founder of Allwebzone

I run an AI agency that builds and sells practical AI products and services — info products, B2B training, consulting, and ready-to-deploy AI packages (N8n workflows, cloud integrations, Gemini implementations). No community hype. No vague coaching. Concrete systems that ship.

These aren't separate careers. They're the same thinking applied at different scales. Big organizations need clarity to execute. So does the professional trying to leave the 9-to-5 and build something real on their own terms. Different tools, same core logic.

Why AI

Why AI automation, and why now

I'm not here to evangelize AI. I'm a systems person who noticed something: AI has finally made it possible for one person to build and run what used to require a team. That changes the math on going independent.

Most coaches sell motivation. I'd rather build you infrastructure.

Small systems beat big intentions.

That's what everything at Allwebzone comes back to. AI workflows that actually run. Packaged services clients can buy and deploy. Training that builds real capability, not dependency. The point isn't selling dreams — it's delivering infrastructure.

Philosophy

What I believe about building online

I won't pretend there's a secret formula. The blueprint is boring — know your audience, solve a real problem, build consistent systems, iterate on feedback.

The hard part was never strategy. It's clarity. Figuring out which problem is actually yours to solve, who you're really serving, and which numbers matter versus which ones just feel busy.

That's what 20 years of enterprise work gave me that most coaches don't carry: a high tolerance for complexity, and a trained eye for what to cut.

Build freedom safely.

Not blowing up your career — just building alongside it until the new thing can stand on its own. No reckless pivots, no manufactured urgency.

Work with me

Business or professional that needs AI implemented — not pitched to you, but actually built and running? That's Allwebzone.

Enterprise that needs technology leadership with a commercial edge? That's Digital Fennec.

Get in Touch →