Strategy

8 articles in Strategy

The Retainer vs Project Debate for AI Agencies
Strategy Agency ModelPricing

The Retainer vs Project Debate for AI Agencies

Project fees and retainers solve different problems for an AI agency. Here's how I decide which one fits a given client, and why I stopped defaulting to one over the other.

· Hichem Refes
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The AI Pricing Calculator I Wish I Had Two Years Ago
Strategy PricingAI Services

The AI Pricing Calculator I Wish I Had Two Years Ago

A practical framework for pricing AI services and info products based on value delivered, not hours spent.

· Hichem Refes
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What Clients Actually Want from AI (It's Not What You Think)
Strategy Client ExpectationsAI Services

What Clients Actually Want from AI (It's Not What You Think)

After 50+ client conversations about AI, I learned that what clients ask for and what they actually need are rarely the same thing.

· Hichem Refes
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Positioning Your AI Consultancy: Stop Competing on Price
Strategy PositioningConsultancy

Positioning Your AI Consultancy: Stop Competing on Price

Most AI consultancies compete on hourly rates and lose. Here's how to position on value instead and attract clients who pay for outcomes.

· Hichem Refes
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When to Bring AI Into Your Business (Hint: Not Day One)
Strategy AI AdoptionBusiness Strategy

When to Bring AI Into Your Business (Hint: Not Day One)

AI adoption timing matters more than most people think. Too early wastes money. Too late costs opportunity. Here's how to find the right moment.

· Hichem Refes
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AI Won't Save a Bad Business Model
Strategy AI StrategyBusiness Model

AI Won't Save a Bad Business Model

AI can accelerate what works. It cannot fix what is broken. Here's how to tell the difference before you waste six months automating the wrong thing.

· Hichem Refes
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Pricing AI Services: What I Learned Charging for Agents
Strategy PricingAI Services

Pricing AI Services: What I Learned Charging for Agents

Pricing AI services is harder than building them. Here's what I learned running an AI agency, including the mistakes that cost me money.

· Hichem Refes
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Build vs Buy: When Custom AI Beats Off-the-Shelf Tools
Strategy Build vs BuyAI Strategy

Build vs Buy: When Custom AI Beats Off-the-Shelf Tools

ChatGPT, Jasper, and a hundred other tools exist. Here's how to decide when they're enough and when you need to build something custom.

· Hichem Refes
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