Building in Public

24 articles in Building in Public

Building Client Trust When They Don't Trust AI
Building in Public Client RelationshipsTrust

Building Client Trust When They Don't Trust AI

Some clients are not confused about AI, they are skeptical of it, often for good reason. Here's how I earn trust with clients who start the relationship doubting the whole premise.

· Hichem Refes
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Rolling Out Agent Changes Without Breaking Production
Building in Public DeploymentVersion Control

Rolling Out Agent Changes Without Breaking Production

A prompt tweak that looks harmless can quietly break a workflow that has run fine for months. Here's how I ship changes to production agents without gambling on the outcome.

· Hichem Refes
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Agent Observability: How I Know What 50 Agents Are Actually Doing
Building in Public ObservabilityMonitoring

Agent Observability: How I Know What 50 Agents Are Actually Doing

Running 50 AI agents without visibility into their behavior is flying blind. Here's the observability layer that tells me what's happening before a client has to.

· Hichem Refes
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AI Agent Security: What I Lock Down Before Giving Agents Access
Building in Public SecurityAI Agents

AI Agent Security: What I Lock Down Before Giving Agents Access

Giving an AI agent access to your systems is a security decision, not a convenience decision. Here's the checklist I run before any agent touches production data.

· Hichem Refes
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Writing System Prompts That Actually Hold Up in Production
Building in Public System PromptsPrompt Engineering

Writing System Prompts That Actually Hold Up in Production

Most system prompts work in testing and fall apart in production. Here's how I write prompts that stay reliable across thousands of real runs.

· Hichem Refes
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Why Every AI Builder Needs a Personal Site (Not Just LinkedIn)
Building in Public Personal BrandWebsite

Why Every AI Builder Needs a Personal Site (Not Just LinkedIn)

LinkedIn is rented land. A personal site is owned infrastructure. Here is why every AI builder needs both and which one matters more.

· Hichem Refes
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The Newsletter Stack: How I Nurture 0 to Subscriber in 14 Days
Building in Public NewsletterEmail Marketing

The Newsletter Stack: How I Nurture 0 to Subscriber in 14 Days

The complete email nurture system that turns new subscribers into engaged readers who buy, built on Fluent CRM and automation.

· Hichem Refes
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Selling AI to Non-Technical Clients: The Language That Works
Building in Public SalesCommunication

Selling AI to Non-Technical Clients: The Language That Works

How to explain and sell AI solutions to clients who do not have a technical background, using language that closes deals.

· Hichem Refes
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When AI Automation Fails: 5 Patterns That Always Break
Building in Public AI FailuresPatterns

When AI Automation Fails: 5 Patterns That Always Break

Five automation patterns that consistently fail in production AI systems, and how to fix or avoid each one.

· Hichem Refes
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