Insights & Playbooks

AI automation, solopreneur systems, and practical guides. Written for people who ship, not read.

Writing System Prompts That Actually Hold Up in Production
Building in Public System PromptsPrompt Engineering

Writing System Prompts That Actually Hold Up in Production

Most system prompts work in testing and fall apart in production. Here's how I write prompts that stay reliable across thousands of real runs.

· Hichem Refes
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Why Every AI Builder Needs a Personal Site (Not Just LinkedIn)
Building in Public Personal BrandWebsite

Why Every AI Builder Needs a Personal Site (Not Just LinkedIn)

LinkedIn is rented land. A personal site is owned infrastructure. Here is why every AI builder needs both and which one matters more.

· Hichem Refes
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The Newsletter Stack: How I Nurture 0 to Subscriber in 14 Days
Building in Public NewsletterEmail Marketing

The Newsletter Stack: How I Nurture 0 to Subscriber in 14 Days

The complete email nurture system that turns new subscribers into engaged readers who buy, built on Fluent CRM and automation.

· Hichem Refes
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Selling AI to Non-Technical Clients: The Language That Works
Building in Public SalesCommunication

Selling AI to Non-Technical Clients: The Language That Works

How to explain and sell AI solutions to clients who do not have a technical background, using language that closes deals.

· Hichem Refes
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When AI Automation Fails: 5 Patterns That Always Break
Building in Public AI FailuresPatterns

When AI Automation Fails: 5 Patterns That Always Break

Five automation patterns that consistently fail in production AI systems, and how to fix or avoid each one.

· Hichem Refes
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Semantic Memory vs. Keyword Search: What Agents Actually Need
Building in Public Semantic SearchMemory

Semantic Memory vs. Keyword Search: What Agents Actually Need

When to use vector-based semantic search vs. keyword matching in AI agent memory systems, with real performance comparisons.

· Hichem Refes
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Ayla OS at 100 Days: Architecture Decisions I'd Make Again
Building in Public Ayla OSArchitecture

Ayla OS at 100 Days: Architecture Decisions I'd Make Again

After 100 days running 50 AI agents in production, these are the architecture choices that held up and the ones I would repeat.

· Hichem Refes
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Automating Meeting Prep with AI: Never Walk In Cold Again
Automation Meeting PrepAI Automation

Automating Meeting Prep with AI: Never Walk In Cold Again

How I use AI agents to prepare briefings before every meeting so I always know the context, history, and next steps.

· Hichem Refes
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The AI Pricing Calculator I Wish I Had Two Years Ago
Strategy PricingAI Services

The AI Pricing Calculator I Wish I Had Two Years Ago

A practical framework for pricing AI services and info products based on value delivered, not hours spent.

· Hichem Refes
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