Insights & Playbooks

AI automation, solopreneur systems, and practical guides. Written for people who ship, not read.

Ayla OS Month 3: What Broke and What Surprised Me
Building in Public Ayla OSRetrospective

Ayla OS Month 3: What Broke and What Surprised Me

Three months into building a 50-agent AI operating system. Here's an honest look at what failed, what worked, and what I did not expect.

· Hichem Refes
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Automating Social Media Without Sounding Like a Robot
Building in Public Social MediaAI Content

Automating Social Media Without Sounding Like a Robot

Social media automation that actually sounds human. Here's how I use AI agents to post consistently without losing my voice.

· Hichem Refes
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The AI Agency Model: Services, Products, or Both?
Building in Public Agency ModelAI Business

The AI Agency Model: Services, Products, or Both?

Should your AI agency sell custom services, productized offers, or both? Here's what I learned running Allwebzone and why the answer is not obvious.

· Hichem Refes
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Running Two Businesses Across Two Countries with AI
Building in Public SolopreneurRemote Business

Running Two Businesses Across Two Countries with AI

Digital Fennec in Algiers, Allwebzone in London. Different time zones, different markets, one AI system holding it together. Here's how it works.

· Hichem Refes
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How I Structure Agent Teams: Roles, Routing, and Boundaries
Building in Public Agent TeamsDelegation

How I Structure Agent Teams: Roles, Routing, and Boundaries

50 AI agents need structure or they produce chaos. Here's how I organize agents into teams with clear roles, routing rules, and hard boundaries.

· Hichem Refes
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The Email Automation That Replaced 3 Hours of My Monday
Automation Email AutomationProductivity

The Email Automation That Replaced 3 Hours of My Monday

Every Monday I spent three hours on email triage, follow-ups, and scheduling. An AI agent now handles it in minutes. Here's the exact setup.

· Hichem Refes
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When to Bring AI Into Your Business (Hint: Not Day One)
Strategy AI AdoptionBusiness Strategy

When to Bring AI Into Your Business (Hint: Not Day One)

AI adoption timing matters more than most people think. Too early wastes money. Too late costs opportunity. Here's how to find the right moment.

· Hichem Refes
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Vector Search for Agent Memory: Why It Matters
Architecture Vector SearchMemory

Vector Search for Agent Memory: Why It Matters

Keyword search fails when AI agents need to recall context. Vector search finds what matters even when the words do not match. Here's how I use it.

· Hichem Refes
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25 Years in ICT: The Three Things That Actually Stuck
Building in Public CareerICT

25 Years in ICT: The Three Things That Actually Stuck

After 25 years in tech from telecom networks to AI agents, only three lessons actually mattered. Here's what they are.

· Hichem Refes
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